Media Contact: Sharon Kraun
Cohn, Overstreet & Parrish
404.961.2242 |
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Cohn, Overstreet & Parrish Launches Interactive Practice
ATLANTA – (Oct. 4, 2007) – Cohn, Overstreet & Parrish (CO&P), an Atlanta-based
communications agency specializing in integrated marketing offerings, has announced
the formalization of an Interactive practice. The specialized unit will focus on New Media
opportunities including web 2.0 applications, interactive technologies and search engine
optimization.
“While we have always worked with our clients on ways to utilize the web effectively, we
wanted to centralize resources and focus.” said Jennifer Graddy, Chief Interactive Officer for
CO&P. “Having a dedicated team will help us stay on top of changes within the technology
arena enabling us to be more proactive with our clients.”
While website design will be a part of the interactive practice, Graddy points out that design
is only one facet. The group will utilize blogs, video, audio, social media and creation of
website communities where advantageous for the client. Clients also will be able to
maximize visibility with search engine optimization.
The new unit kicks off with several clients already on board including, CoreNet Global,
Emerging Risk, insuretrust, First Baptist Church of Bremen, Kennedy Associates, and
Pointer Capital.
About Cohn, Overstreet & Parrish:
Cohn, Overstreet & Parrish is an Atlanta-based multi-channel marketing firm that
delivers integrated communications solutions through an unmatched combination of
public relations, public affairs, interactive marketing, creative branding and collateral,
and lead generation campaigns. The firm was created by seasoned marketing and
communications professionals, whose experience in the areas of corporate and industry
communications, brand development, publicity, as well as crisis communications and
litigation support is unparalleled in Atlanta, and indeed throughout the