CO&P Integrated Marketing Expands Offices to Orlando
ORLANDO, Fla. – June 24, 2009 – CO&P Integrated Marketing, an Atlanta-based integrated marketing firm, announced today it has opened an office in Orlando focused on delivering fully integrated interactive services, branding and design solutions to the expanding Central Florida market.
With a new office in the heart of downtown Orlando, the CO&P Interactive division is responding to a growing need among small- to mid-size businesses struggling to maintain competitive advantages in a challenging economy. As the technology division of CO&P Integrated Marketing, CO&P Interactive has spent two years focusing resources on the Orlando area by hiring four full-time employees and creating two web-based products that help unite Central Florida residents.
“The web is a centralized point for gathering, but can cast a wide net,” said Jennifer Graddy, Chief Interactive Officer for CO&P Interactive. “With the creation of our web products, Orlando Connections (www.OrlandoFLConnections.com) and the Perks Program (www.BaldwinParkPerks.com), we’ve narrowed the focus down to the local level enabling Orlando residents to connect to others, not only in their community but within their specific neighborhoods.”
Graddy said the web-based products were developed after recognizing the need for businesses to adapt to the ever-changing digital world. The Orlando division will place emphasis on interactive communication and design services in partnership with the Atlanta marketing team, which offers more traditional communication services including public relations, public affairs, crisis management, creative advertising and design, and event marketing.
“We are excited to expand our operation to Florida as an extension of our headquarters in Atlanta,” said Amy Parrish, Chief Marketing Officer at CO&P Integrated Marketing. “As we continue to cultivate products that have a national scope, the CO&P team is committed to serving the Orlando area and looks forward to continued growth in a thriving market.”
CO&P has grown organically since the agency’s inception six years ago with clients in retail, hospitality, sports, entertainment, technology, and sustainability. The small Atlanta-based firm has remained stable despite a struggling economy serving top brands like Chick-fil-A and Macy’s.
About the Products Division at CO&P Interactive
CO&Pi has created two web-based products designed to elicit response, develop relationships and build loyalty. The first product, Orlando Connections (www.OrlandoFLConnections.com), is a family of social networking websites that allows users with similar interests to connect online. These connections sites celebrate everything from Canines, to Halloween and Thanksgiving, to Seniors and Techies. Each connection site includes a blog, a forum, local information specific to the topic (i.e. local dog parks), an area to upload video and pictures, and local news.
The Perks Program (www.BaldwinParkPerks.com) is a loyalty program developed for communities and towns. These programs help encourage the trial of new stores and services, as well as retain the consumer market within a community. Benefits of the loyalty program include boosting store traffic, cross-pollination and customer retention. For more information on these products, contact info@co-pinteractive.com.
About CO&P Integrated Marketing
CO&P Integrated Marketing, formerly Cohn, Overstreet & Parrish, is an Atlanta-based multi-channel marketing firm that delivers integrated communications solutions through an unmatched combination of public relations, public affairs, interactive marketing, creative branding and collateral and lead-generation campaigns. The firm was created by seasoned marketing and communications professionals whose experience in the areas of corporate and industry communications, brand development, publicity, as well as crisis communications and litigation support is unparalleled in Atlanta, as well as the Southeast. For more information, please visit www.co-p.com or call (404) 870-8888.
Media Contact: Jessica Bair
CO&P Integrated Marketing
404.961.2221
